A few weeks ago, our family took a vacation/work trip to San Diego. I attended the Dave Ramsey business conference called The Summit while Joelle and kiddos hit the beach. For me, it was three powerful days of intense business encouragement. Of course, Dave and his team taught several sessions, but I also got to learn from John Maxwell, Dr. Henry Cloud, Patrick Lencioni and Rabbi Daniel Lapin. Oh my word!
If I could be so bold as to sum up three full days of sessions, I would have to say the theme was “Build Culture.” What a commission! I am pretty sure that every business owner there left with the encouragement to build their team’s culture. Why focus on culture? Because as a small business it is your competitive advantage and it is the right thing to do. Most businesses focus on measurables like productivity, mistakes, sales per hour, etc. These are necessary, but they absorb a far greater percentage of the company’s focus. And quite frankly, it is easier to focus on something you can measure.
The benefits to building culture make the measureables more easily attainable. Why? Because it is your culture that accomplishes the goals of your company, when your team is treated with respect and valued, it spills over into how your customers are treated.
The other day I was talking with a friend, a local business that we both frequent came up and the conversation turned “south” quickly. He had received poor and indifferent customer service, not once, but twice and now he won’t shop there and went as far as to say, “I don’t think the owner (he used his name) cares anymore.” I tried to defend the owner, but the lack of care extended not once, but twice, has turned my usually mild mannered, care free friend into a negative advertisement. Heart break .
From my friend’s perspective, the culture of that business has shifted. Building culture and maintaining culture is vital to the success of any business – it spills over into every area.
At Klesick Farms, our team is important and you are important. Our team can always accomplish more working together, so whether we are packing your boxes of good or delivering them, we are focused on making your experience with us friendly, efficient and enjoyable. We know you are busy and our goal is to help you and your family eat well and live well.
One of the best ways that I can serve your family well is to continue to build our team culture; to do that I have to get better as a leader (which is why I made the investment to go to this conference). I have to lead by example, continue learning, and also train and inspire my team to serve you well.
Thankfully for me, my team already wants to serve your family well!