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People Matter II

A few weeks ago, our family took a vacation/work trip to San Diego. I attended the Dave Ramsey business conference called The Summit while Joelle and kiddos hit the beach. For me, it was three powerful days of intense business encouragement. Of course, Dave and his team taught several sessions, but I also got to learn from John Maxwell, Dr. Henry Cloud, Patrick Lencioni and Rabbi Daniel Lapin. Oh my word!

If I could be so bold as to sum up three full days of sessions, I would have to say the theme was “Build Culture.” What a commission! I am pretty sure that every business owner there left with the encouragement to build their team’s culture. Why focus on culture? Because as a small business it is your competitive advantage and it is the right thing to do.  Most businesses focus on measurables like productivity, mistakes, sales per hour, etc. These are necessary, but they absorb a far greater percentage of the company’s focus. And quite frankly, it is easier to focus on something you can measure.

The benefits to building culture make the measureables more easily attainable. Why? Because it is your culture that accomplishes the goals of your company, when your team is treated with respect and valued, it spills over into how your customers are treated.

The other day I was talking with a friend, a local business that we both frequent came up and the conversation turned “south” quickly.  He had received poor and indifferent customer service, not once, but twice and now he won’t shop there and went as far as to say, “I don’t think the owner (he used his name) cares anymore.” I tried to defend the owner, but the lack of care extended not once, but twice, has turned my usually mild mannered, care free friend into a negative advertisement. Heart break .

From my friend’s perspective, the culture of that business has shifted. Building culture and maintaining culture is vital to the success of any business – it spills over into every area.

At Klesick Farms, our team is important and you are important. Our team can always accomplish more working together, so whether we are packing your boxes of good or delivering them, we are focused on making your experience with us friendly, efficient and enjoyable. We know you are busy and our goal is to help you and your family eat well and live well.

One of the best ways that I can serve your family well is to continue to build our team culture; to do that I have to get better as a leader (which is why I made the investment to go to this conference). I have to lead by example, continue learning, and also train and inspire my team to serve you well.

Thankfully for me, my team already wants to serve your family well!

 

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People Matter

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Last week we sent an email to each of you asking for you to partner with us in our Neighbor Helping Neighbor program. Thanksgiving and Christmas are the big traditional pushes to rally around homelessness and hunger, but just because the calendar has changed doesn’t mean the need has changed. The volunteers who serve at the food banks are a part of the equation to solve this issue, but so are you. Your generosity in caring for local neighbors is also a part of equation. When we as people care for the physical needs of other people, what we are saying is that we want our neighbors to be whole.

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It is so humbling to get to serve the Klesick Farms community because “you get it”. You get that blessing others, caring for others is the right thing to do, and in the process, you too are blessed. Last week we sent 46 high-quality nutrient-rich boxes of good to eight different food banks. Your tangible generosity provided hope and nutrition to those less fortunate and inspiration to those who are on the front lines extending that hope and nutrition. Thank you.

 

Two weeks ago we were working double time on the farm to get potatoes, sweet corn, winter squash, and Maleah’s flower garden planted so that we could head off to San Diego for a Dave Ramsey EntreSummit business conference the following week. While in San Diego, I mostly sat in the conference and the kiddos enjoyed the sights and sounds of Southern California.

This conference was incredible: three days of practical business teaching perfused with a customer focus. Being in business is about serving people, about meeting a real need in your life, about partnering together to do something bigger than ourselves, and about building community. You and Klesick’s are doing this together through your support of our box of good.

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I used to farm with the Gentle Giants: Belgian draft horses, which are big, beautiful, and powerful animals. One Belgian horse can move 12,000 pounds – more than 5 times its weight – and two Belgians that are just randomly put in harness together are able to move up to 30,000 pounds. However, by working together they can pull and additional 6,000 pounds! That synergy is impressive. What is even more impressive is when you take a matched pair of Belgians that know each other, have worked together, and trust each other; this team, when it “leans” into the harness can move not 24,000, not 30,000, not 36,000, but they can move 48,000 pounds!

Together, you and Klesick Farms are like a matched pair of Belgian draft horses. Our synergy, created by a desire to feed our families good food and extend tangible compassion to others is as equally impressive. By working together, we are making a bigger impact in our local communities, in the lives of our less fortunate neighbors and the lives of the local organic farmers.

Together, we are creating something special!

 

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Hold Your Horses!

That saying is so universal and it stems from another era, but the message still resonates and is applicable today.  When I farmed with Belgian draft horses, “hold your horses” took on a deeper meaning. Those “girls” of mine were big 1,700 lbs. of muscle and single-mindedness; gentle giants, for the most part.

However, getting them to stand still and wait could be a challenge. Shoot, getting me to stand still and wait is a challenge, and I don’t even have a bit in my mouth! Conversely, waiting and learning to wait is a necessary life skill for all of us.

This spring has been tough to wait! We have had incredible weather, warmer than expected and dryer than expected. I have had several non-farming folk in the community ask me how the farming is going: “Have you planted your peas yet?”  The look on their face is priceless when I tell them, “No”. They think I am joking with them, but I am not. I did work a little bit of ground to transplant some blackberries, but other than that, I am waiting.

I have learned to “hold my horses” and wait for April.  I remember a spring like this in 2005 and I had chomped right through the bit and started discing and plowing. I was appalled that my neighbors hadn’t started yet. After all the weather was perfect, but those 3 and 4 generational farmers who had farmed here for years were holding their horses.  I finally ran into one of those “slow out of the gate” neighbors. I asked him, “Why haven’t you started working the dirt?” His response was profound, “It is only March?” not a hint of superiority in his voice, his eyes, nothing derogatory at all. His answer was simple and, quite frankly, honest.

This year I was the one in the valley holding my horses, and all those multigenerational farmers got started early. Farming is akin to gambling and with the global warming as a new factor, it is hard to know if March will be the new April. And now? After a 1” rain event last week with more to come, I am glad that I have finally learned to hold my horses. After all it is only March!

 

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